Panelists: Your preferences influence the product/service mix in today's marketplace.

By joining the Resolution Market Research panel, your privileges in life will increase. For one thing, free stuff is always a possibility. Secondly, your opinion matters. A lot.

Our main mission. We help companies understand you, the consumer... the business executive... the mom. In an age of choice, marketers want to know what curls your toes and what ticks you off. The result? They’ll make improvements. Just think- mascara that lasts longer, websites you can actually navigate, computer programs that work and supermarkets where it’s easy to find your favorite olives.

When you come on board, we’ll ask you a bunch of questions. Just the usual: age, name, marital status. This is the boring part. But it gets better. Because then we’ll connect you with research projects that match your lifestyle. If you’re a parent, well, we might ask you to talk about diapers or baby food. If you’re a vegetarian, well, you probably WON’T be asked to give your opinion about the tastiest cut of beef. Our research projects will also match your work experience. IT guru? We might ask your opinion on the latest developments in cloud computing software, but will skip the questions about brand strategy.

What do Panel Members actually do? You might discuss a product with others at a focus group. You could get a sneak peak of a new product or service. Then again, you might be asked to participate in a quick online survey or phone interview. Sometimes you even get cash on the spot.

We know you’re busy. So if you don’t have time, you can always say “No, thanks”. We understand. It won’t hurt your chances for next time either.

Pinky swear for privacy. We’re not reporting this stuff to Washington and we promise not to post anything to Twitter. It’s safeguarded and retrieved only when you fit into a piece of our research puzzle. So be honest. It’s the best policy, after all.  More about privacy.

Just remember, your opinions matter! Your participation in our market research panel actually drives the consumer experience—events you encounter every single day! When rewards are waiting, the question isn’t Why Join the Panel. It’s Why Not!

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